Movie theater advertising is a great method to reach viewers in a captive setting. Video ads deliver messages on the big screen to audiences waiting to see a motion picture – who are generally in a relaxed and happy mood.
Cinema ads roll prior to the movie previews while guests are finding their seats. Most people arrive early to find a seat and get comfortable, and that’s when they view the ads.
Ad options include common :15 and :30 videos – and sometimes even :60 spots. Advertisers may alternatively run a static image for the entire spot. Music and voiceovers can also be added. Movie ad rates vary based on ad duration, number of theaters and length of advertising.
Multiplex advertising is here to stay. The frequency of blockbuster films makes movie house ads an attractive play for marketers. With film production budgets getting larger every year, and new technologies in movie production giving rise to more realistic features, audiences will continue to travel to movie theaters to see great films.
Ad buys typically include all the screens in a single movie theater, but can also include certain screens to reduce movie ad costs.
The benefits and advantages of advertising at movie theaters include cost effectiveness and high ad frequency. Get started with ads in the cinema today!
Additional Benefits:
- Impact: Cinema has a unique ability to offer premium content in front of a desirable audience.
- Mass Audience: Movie going is the number one form of entertainment reaching 77% of adults 12+ annually.
- Promotional Push: Hollywood studios spend millions of dollars weekly to push local people to the theater.
- Millennials: 70% of all millennials go to the movies at least 6 times per year.